Reflection

Thank goodness for reading week! This was a welcome intermission in the main thrust of course material that was very much needed. It was far from a break though with some intense, focused effort being brought to bear on both the game development and the marketing plan. Game Development Updates Much of my attention this…

Confession: At the time of writing I’ve not yet worked my way through all the course material. Having run a small R&D department for a scientific instruments company for a few years I’m relatively comfortable with this topic already; especially as my entire department was funded by InnovateUK for the entirety of my tenure (and…

I cultivated a passion for marketing when I started my previous business. In fact, I fed and clothed my family for nearly 8 years based on my ability to get my services in front of potential clients and convert them. I also won a Best Business award back in 2014 primarily because of my marketing…

Following on from our investigations last week into what makes a viable game, we now turned our attention to making games that appeal to players. At this point we start to cross the boundary from game design into the dark and mystical art of marketing — one of the core skills an Indie Developer needs…

The underlying theme for this week’s study was exactly as stated in the title of this post: creating a viable game product. This involved a lot of research into why some games succeed where others fail. Perhaps unsurprisingly this isn’t just down to the game itself. In many ways this reminded me of my own…

…And they’re off! The Indie Studio Start-up module has officially started. My initial fears have been allayed as during the kick-off seminar our tutors announces they had streamlined the content. This should ease the burden of creating and getting a business ready to launch and make more study-bandwidth available for the game concept development. So…