The first week at Frosty Dog Games emphasizes a fun-first philosophy centered on creating enjoyable gaming experiences. Rejecting corporate practices, the studio prioritizes player respect, sustainable practices, and listening to player feedback. The planning strategy involves short-term quests based on SMARTER goals, focusing on emotional attachment and rewards for achievements.
On September 1st, 2025, I embark on my journey as an Indie Game Developer, launching Frosty Dog Games. After leaving my role at King, I aim to create fun, engaging games designed for everyone. Through my blog, ScaryBlankPage.com, I’ll share my entrepreneurial experiences and the process of developing our first mobile game.